Italian mobile plan observatory
Italy's mobile plan market in numbers: 177 plans from 32 operators that anyone can activate at the listed price (leaving out pay-per-use, business, device and some-customers-only prices). Data as of Nov 13, 2026.
- Median price
- €7.99
- a month
- Median price per GB
- €0.05
- plans with a data cap, per GB a month
- 5G included
- 66%
- Confirmed for 116 of 177 plans; 37 don't say
- Available as eSIM
- 70%
- Confirmed for 124 of 177 plans; 53 don't say
Cheapest plans today
- OverallTiscali Smart Connect€1.99
- With at least 100 GBKena 1000 Giga 5G€3.33
- With unlimited dataGreen Easy 10 Plus€4.88
Prices by network
Many virtual operators run on TIM, Vodafone or WINDTRE: coverage depends on the network, price on the operator.
| Network | Operators | Plans | Median price | Lowest |
|---|---|---|---|---|
 TIM | 8 | 55 | €8.00 | €1.99 |
 Vodafone | 12 | 46 | €7.99 | €2.99 |
 WINDTRE | 7 | 46 | €8.88 | €1.99 |
 Iliad | 1 | 4 | – | €4.99 |
Median and minimum over voice-and-data plans; below 5 plans or 3 operators the median is left out.
How many plans per price band
- up to €534
- €5–1099
- €10–1532
- €15–207
- over €205
How we calculate
We count consumer plans anyone can activate at the stated price: we leave out prices reserved for some customers (for example only when porting from certain operators), pay-per-use tariffs, business plans and device SIMs. Prices are monthly; annual plans are converted to a monthly amount. Cost per GB uses only plans with a data cap. Data comes from the operators' official documents and updates with each of our publications.
How to cite this data
Source: 123offerte.it, Italian mobile plan observatory (https://123offerte.it/en/data/mobile-observatory), data as of Nov 13, 2026.